Search Engine Optimisation (SEO)Search Engine optimisation is the process of improving website's presence in the search engine rankings / position to increase quality traffic by using white hat methods like using proper meta tags, using relevant contents and keywords, reciprocal link exchange etc.
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Social Media Optimization (SMO)Social media optimization is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Search Engine Marketing (SEM)Search Engine Marketing is a part of internet marketing for website promotion to increase their visibility in Search Engine Result Pages (SERPs) through paid/sponsored links, google adwords, Social media marketing, Pay Per Click (PPC), paid listings in directories.